The Institute is a community of new and experienced whale hunters featuring a wealth of materials, resources, and interaction for successful large account sales. For company founders, leaders, sales leaders, salespeople, subject matter experts at whale hunting companies, and solopreneurs.
If you’re a solopreneur or small business owner looking to sell bigger, smarter, and more consistently—you’ve just found your edge.
The Whale Hunters Institute is a members-only community and resource hub built for one purpose: To help you win enterprise-level clients without becoming a full-time salesperson.
Whether you’re just starting to target bigger fish or already in deep negotiations with one—we’ll give you the tools, structure, and support to land the deal.
You’re great at what you do. But selling it to big organizations with complex vendor assessments? That’s a whole different game. Right now you might be:
Relying on word-of-mouth or referrals that don’t scale
Pitching small projects because you’re afraid to go big
Losing deals to agencies with bloated teams and fancy jargon
Struggling to navigate complex sales cycles and multiple decision-makers
And worst of all: doing it alone.
The Whale Hunters Institute is built to change all that. We give you the playbook, the platform, and the people to sell smarter—without losing your soul or your sanity. Here’s what you get as a member:

A growing vault of behind-the- paywall content:
Finally, stop reinventing the wheel.

Connect with fellow members and experts in our private online space:
A trusted space for smart conversations.

Join a live, members-only Zoom call each week led by The Whale Hunters founder Barbara Weaver Smith or a trained Ambassador. Each session features:
Keep momentum and get unstuck fast.

Be part of a curated group of solopreneurs from non- competing fields, organized regularly into groups of 6-8. Meet bi-weekly via Zoom, with a lightly facilitated format to guide the flow.
Where breakthroughs (and real relationships) happen.

Key Account Salesperson

Coach, Trainer, Consultant, Speaker

Professional Services Provider

B2B Marketer

Creative & Content Producer

Tech & Data Services Specialist
The Whale Hunters approach is based on decades of experience helping small companies land enterprise deals through a mix of mindset shifts, practical tools, and community learning.
It’s not theory. It’s not fluff. It’s not a $10K coaching program that disappears after 6 weeks. It’s a home base for the solo professional who’s ready to sell bigger—and wants to do it right.
"I landed a six- figure contract using exactly what I learned in the Institute."
Brand Strategist, NYC
"The weekly sessions keep me sharp and the peer group is a game-changer. It's like having a board of advisors I actually like."
Leadership Coach, Arizona
"I'm not winging it anymore. I finally have a plan."
Fractional CMO, Texas
Nope. Monthly plans can be canceled anytime. Annual plans are nonrefundable but offer the best value.
Yes! You can start with Basic or Plus and upgrade to a higher tier when you’re ready.
Solopreneurs who sell services to businesses: consultants, coaches, creatives, and fractional execs. High-end salespeople salling to key accounts. All verticals welcome.
Great! The Institute can complement your 1:1 work. Think of us as your extended sales brain trust.
Stop guessing. Start growing. Join The Whale Hunters Institute and build the sales engine your business deserves.
Select your membership tier and
create your account
Dive into our content library
and community forums
Apply what you learn
to close bigger deals
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